Privacy Policy

1. Introduction

At SoCal Observer, we value your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website. By using our services, you agree to the practices described in this policy.

2. Information We Collect

We collect information to provide better services and improve your experience:

3. How We Use Your Information

Your information is used for the following purposes:

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience. These include:

You can manage cookie preferences through your browser settings.

5. Third-Party Services

We work with third-party providers for analytics, advertising, and other services. These providers may collect data about your browsing habits. Key providers include:

Each third-party service operates under its own privacy policy.

6. Ezoic Privacy Disclosures

We use Ezoic for ad-serving and optimization. Ezoic collects and uses data as described in their privacy policy. The following embed dynamically adds Ezoic's required disclosures:

Ezoic Services

Ezoic Services
This website uses the services of Ezoic Inc. (“Ezoic”), including to manage third-party interest-based advertising. Ezoic may employ a variety of technologies on this website, including tools to serve content, display advertisements and enable advertising to visitors of this website, which may utilize first and third-party cookies.
A cookie is a small text file sent to your device by a web server that enables the website to remember information about your browsing activity. First-party cookies are created by the site you are visiting, while third-party cookies are set by domains other than the one you're visiting. Ezoic and our partners may place third-party cookies, tags, beacons, pixels, and similar technologies to monitor interactions with advertisements and optimize ad targeting. Please note that disabling cookies may limit access to certain content and features on the website, and rejecting cookies does not eliminate advertisements but will result in non-personalized advertising. You can find more information about cookies and how to manage them here.
The following information may be collected, used, and stored in a cookie when serving personalized ads:

  • IP address
  • Operating system type and version
  • Device type
  • Language preferences
  • Web browser type
  • Email (in a hashed or encrypted form)
Ezoic and its partners may use this data in combination with information that has been independently collected to deliver targeted advertisements across various platforms and websites. Ezoic’s partners may also gather additional data, such as unique IDs, advertising IDs, geolocation data, usage data, device information, traffic data, referral sources, and interactions between users and websites or advertisements, to create audience segments for targeted advertising across different devices, browsers, and apps. You can find more information about interest-based advertising and how to manage them here.
You can view Ezoic’s privacy policy here, or for additional information about Ezoic’s advertising and other partners, you can view Ezoic’s advertising partners here.

7. Your Rights

You may have the right to access, update, delete, or restrict the processing of your personal data, depending on your location. For any data-related requests, please use our contact form on the website.

8. Data Retention

We retain personal data for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes.

9. Security Measures

We implement industry-standard measures to protect your data, including encryption, secure storage, and access controls. However, no system is 100% secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this policy periodically. Changes will be reflected on this page with an updated effective date.